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Shaadi.com Hosts over 30 million users with Rackspace

Shaadi.com,
a leading matrimonial website, is using Rackspace dedicated hosting.
Based in India, Shaadi.com manages over 200 million page views per
month and over 10,000 registrations daily.

Shaadi.com,
a leading matrimonial website, is using Rackspace dedicated hosting.
Based in India, Shaadi.com manages over 200 million page views per
month and over 10,000 registrations daily.

Beginning
with one Rackspace server in 1998, Shaadi.com has grown exponentially
since its initial deployment. Sixteen years ago, Shaadi.com saw an
opportunity to build the world’s largest online matrimonial site
and create an online experience that would match and heighten the
traditional dating experience in India.

Today,
30 million people use Shaadi.com, 3.2 million members have found
their matches through the site and the company has built over 100
matchmaking centres across 87 cities in India.

When
starting out as an online startup, it was critical that we found a
technology partner that allowed us to keep IT costs to a minimum,
while also providing the right IT infrastructure to meet our growing
needs,” said Anand Mittal, COO & director, Shaadi.com. “We
needed to find a partner that could help us build a premium online
experience for our customers – one that could accommodate millions
of customers and scale as demand grew.”

To
meet this challenge, Shaadi.com turned to Rackspace for its
high-performance dedicated servers, which provide the processing
speed required to help meet daily business needs. With Shaadi.com
running millions of daily, complex personalized searches serving
millions of users on the site, Shaadi.com needed industry-leading,
expertise and superb performance to manage this heavy compute burden,
which takes up vast amounts of power.

With
Rackspace’s powerful cloud services systems in place, Shaadi.com
only uses 30 servers to run complex searches and successfully match
users. This has resulted in significant cost savings for the
company. 

Since
day one, Rackspace dedicated hosting and cloud computing services
have been a critical component to the growth and success of our
business,” said Mittal.  “Any downtime of our website is
detrimental to our business, as it impacts our brand image and
damages customer loyalty. To be successful and gain the trust of our
customers, we consistently need to deliver a seamless experience and
make sure they are happy. Rackspace enables us to do that.”

While
reliability and scalability initially attracted Shaadi.com to
Rackspace, Fanatical Support® is what made
the company a satisfied customer for almost two decades.

With
Shaadi.com’s rapid expansion and global growth, it was important
that the company had dedicated infrastructure for managing day-to-day
traffic as well as traffic spikes during growth spurts and peak
traffic times,” said Ajit Melarkode, managing director, Rackspace
Asia-Pacific. “What’s more is that Shaadi.com also has 24/7
support to help and guide at any time, day or night, a critical
component to the overall success of the company.”

Shaadi.com
has been recognized for countless website awards, including; ‘Most
Innovative Company in India of 2011’ by Fast Company, USA, ‘The
Best Matrimonial Site’ by About.com’s Reader’s Choice and ‘Most
User Friendly Website’ and ‘Most Preferred Online Matchmaking
Brand’ by Juxt Consult.

 

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