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Indian enterprises keen on IT investments

Zinnov, a market expansion and globalization advisory firm announced its latest study, Opportunities with Large Enterprises in India, which highlights IT investment and trends among the largest Indian corporations.

According to the study, Over 30 per cent of IT spend aimed at transformational projects, especially in the areas of mobility, cloud and big data.

Zinnov, a market expansion and globalization advisory firm announced its latest study, Opportunities with Large Enterprises in India, which highlights IT investment and trends among the largest Indian corporations.

According to the study, Over 30 per cent of IT spend aimed at transformational projects, especially in the areas of mobility, cloud and big data.

Top 50 Indian companies selected on the basis of total annual income excluding IT companies and 50 per cent of the CIOs of these firms are focusing on mobility, private and public cloud investments in FY2014, big data is their top priority for over 60 per cent of the firms, driven by manufacturing and media companies. 

Praveen Bhadada – Director, Market Expansion, Zinnov, said, “Large Indian enterprises – with their aggressive growth plans and perception of technology as a growth driver – represent a key opportunity area. With an addressable IT spend of US$ 15 Bn annually, it presents a massive opportunity for global and Indian technology vendors. To win in this market, technology firms must develop a targeted understanding of each enterprise’s growth strategy and the role of IT in supporting this trajectory. Vendors must engage with CIOs strategically, building joint business cases for advanced technology adoption and demonstrating the ability to take joint risks by exploring revenue share models.”

Expansion and growth are key themes for the top 50 players. The study also predicts that India will have over 175 Indian companies in the global list of top 2000 companies by 2020. Technology is being seen as a key driver of growth and a strategic business enabler, with focus areas being real-time information processing to drive critical business decisions, consolidation and big data analytics to develop new use cases, increasing efficiencies and creating a unified customer view across operations. 

By CIO staff

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