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In coming years, CMO will outspend CIO on IT

A recent Gartner study predicts that by 2017, CMOs will
spend more on IT than CIOs, while others predict purchasing power will shift to
developers.

A recent Gartner study predicts that by 2017, CMOs will
spend more on IT than CIOs, while others predict purchasing power will shift to
developers.

The CMO-CIO Cold War is over:  
The barrier between CMOs and CIOs is coming down. Forced into partnership,
they’re working together to align their respective priorities and make IT
investments consistent with the CEO’s priorities. At TM360, event dedicated to
educating and inspiring the technology marketing community, Sony Electronics
will lead a panel to uncover ways marketers can tailor messaging that resonates
with both parties.

Buyers reveal purchasing habits and pet peeves:  
At TM360, Spiceworks executives will take you into the heads of technology
decision makers. They’ll present ‘IT Unplugged: Straight Talk from IT Pros on
What They Buy and Why,’ a live panel of real buyers who will take any questions
and share secrets about how marketers can best connect and engage with them.

By CIO staff

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