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IBM to offer Twitter data as part of cloud based analytics

IBM has entered into a parntership with microblogging social
network Twitter to assist businesses to understand their customers,
markets and trends.

In a statement Dick Costolo, Twitter CEO, said that the
partnership is expected to “change the way business decisions are
made – from identifying emerging market opportunities to better
engaging clients, partners and employees.”

IBM has entered into a parntership with microblogging social
network Twitter to assist businesses to understand their customers,
markets and trends.

In a statement Dick Costolo, Twitter CEO, said that the
partnership is expected to “change the way business decisions are
made – from identifying emerging market opportunities to better
engaging clients, partners and employees.”

As per the deal signed, IBM will expand its cloud-based analytics
offering. IBM will offer Twitter data as part of cloud-based
services, including IBM Watson Analytics. IBM Watson Analytics is
said to be a new cognitive service that boasts to bring intuitive
visualization and predictive capabilities to business users.

Further IBM will also provide a cloud-based data refinery service
that helps application developers to embed data services in
applications.

IBM and Twitter, as per the deal, will enable entrepreneurs and
software developers to integrate Twitter data into new cloud services
that they are building with IBM’s Watson Developer Cloud or IBM
Bluemix platform-as-a-service.

Also, IBM and Twitter will deliver enterprise applications to
improve business decisions across industries and professions. The
first joint solution will integrate Twitter data with IBM
ExperienceOne customer engagement solutions, allowing sales,
marketing, and customer service teams to map sentiment and behavior
to better engage and support their customers.

 

 

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