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Facebook at Work is eagerly awaited, to be launched later this year

The enterprise version of Facebook, Facebook at Work that lets businesses build their own secure social networks — has more than 60,000 companies waiting for it to be launched while it is still being beta tested, reported TechCrunch.

The enterprise version of Facebook, Facebook at Work that lets businesses build their own secure social networks — has more than 60,000 companies waiting for it to be launched while it is still being beta tested, reported TechCrunch.

As of today, 450 companies are using FB at Work. Telenor, the Norway based telco with operations in some 13 countries serving 203 million users, is using Facebook at Work for 36,000 employees globally.

Sigve Brekke, President & CEO of Telenor Group, told TechCrunch that his company had actually been one of the first to trial the product as part of a wider collaboration with the social network. “We wanted to change how people work internally,” he said, which included not just how he’s able to speak to employees, but how groups could use the platform to break down traditional work silos and communicate better.

Facebook, he added, was a natural option since so many already use it and are familiar with it, whether on desktop or — as is a lot more likely in the markets where Telenor operates — on mobile.

The Royal Bank of Scotland is also working on, to bring its entire work force of 100,000 employees on Facebook at Work, which they would, by end of this year 
In this still-early stage, of course, Facebook is busy building up its own sales teams to handle the number of inbound enquiries that the company has received for people to try out the service, the TechCrunch report adds.

Facebook is betting big for Facebook at Work in Asia being popularity there, especially among mobile users.

Facebook will be adding an increasing number of features to Facebook at Work after is launches out of beta later this year. This will include actually asking people to pay to use the product, which for now is still being offered to businesses free of charge. Facebook at Work will continue to add features to give it parity with the core Facebook product — an example being the Work Chat app that Facebook released earlier this year, which essentially is a version of Messenger for those using Facebook at Work; another is the addition of Reactions, the “super-charged” Like button that was finally rolled out globally last week, which was also added to Facebook at Work at the same time, said the report.

 

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