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BJP adopts SAP Tech to Listen, Understand and Engage

In
order to deliver the government’s vision of transforming India into
a superpower by empowering, connecting and binding Indian citizens,
Dr Arvind Gupta – National Head – Information and Technology,
Bharatiya Janata Party elaborated the need to focus on leveraging
Information Technology to build Smarter Cities in India. Dr. Gupta
emphasized his views during an address on Urban Matters at the SAP

In
order to deliver the government’s vision of transforming India into
a superpower by empowering, connecting and binding Indian citizens,
Dr Arvind Gupta – National Head – Information and Technology,
Bharatiya Janata Party elaborated the need to focus on leveraging
Information Technology to build Smarter Cities in India. Dr. Gupta
emphasized his views during an address on Urban Matters at the SAP
Forum for Public Services in New Delhi, August 13, 2014.

The
recently concluded General Elections 2014 was a clear example of how
India’s leading political party and the winner, Bharatiya Janata
Party (BJP) leveraged SAP® Social Media Analytics to help uncover
and extract emotions, behaviors and sentiments of Indian citizens to
gain insights and engage with the citizens for their successful
campaign.

Today,
citizens want effective delivery of services, improved governance and
transparency in the functioning of big, complex and constantly
changing cities,” said Dr Arvind Gupta – National Head –
Information and Technology, Bharatiya Janata Party “To ensure
better government-citizen connect and community collaboration BJP is
working towards building a “Digital India” where innovation,
research and technology will play a major role.”

BJP
has started a social media campaign where volunteers and citizens can
collaborate and contribute. This unique platform was also leveraged
during the General Election 2014 for aggregating the top news and
political content across the web every day. Dr. Gupta also believes
that the power of real time analytics can bring the required
transformation in handling a range of urban issues from Smart
Utilities and Traffic Management.

Challenged
by rapid urbanization and rising population density, Indian cities
need new models for sustainable growth, risk mitigation, resource
management and financial restraint,” said Mathew Thomas, Vice
President – Strategic Industries, SAP India. “Our government’s
vision echoes SAP’s interest in helping build a strong foundation for
inclusive, effective and transparent government.” he added.

 

 

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