News

Accenture and Adobe join forces to launch digital marketing platform for enterprises

Accenture and Adobe have entered into an agreement to deliver greater marketing ROI to companies through  Accenture Customer Engagement, a cloud-based managed service that simplifies the development, execution and measurement of digital marketing.

Accenture and Adobe have entered into an agreement to deliver greater marketing ROI to companies through  Accenture Customer Engagement, a cloud-based managed service that simplifies the development, execution and measurement of digital marketing.

According to the joint statement, the new customer engagement service features digital marketing services from Accenture in collaboration with Adobe’s marketing cloud solutions. Accenture will manage both the services and the underlying solutions, freeing marketers from integrating and customizing technology and services and employing personnel trained in the solutions.

“As companies are looking to provide customers with personalized digital experiences, they can leverage our expertise and experience without being overwhelmed by technology and solution integration,” said Brian Whipple, senior managing director, Accenture Interactive, part of Accenture Digital. The statement adds that the new initiative is directed towards simplifying digital marketing challenges.

“Together, Adobe and Accenture are removing barriers to help companies move at the speed of digital and deliver highly personalized experiences across marketing channels.” said Brad Rencher, senior vice president and general manager of Adobe’s Digital Marketing Business.  Accenture Customer Engagement can be deployed, configured and scaled quickly. It is available from Accenture Interactive through a usage-based model, where marketers can select, configure and pay only for the services and solutions they use.

Because the offering is fully managed by Accenture, clients can easily ramp up or down according to business needs.

The speed at which the new digital marketing service can be deployed is a key advantage for clients operating in dynamic and competitive markets. In a recent Accenture survey, a large and growing number of chief marketing officers (43 percent) reported that the technology development process in their organizations is too slow for the speed required for digital marketing.

Digital marketing services from Accenture Interactive offered through Accenture Customer Engagement include customer experience and design, digital content services, digital analytics, personalization and media optimization, social media and collaboration, and campaign management. These services are offered on top of the Adobe Marketing Cloud comprised of leading, integrated solutions across analytics, personalization, media spend optimization, social marketing, and web content management. 

Show More

Related Articles

1 thought on “Accenture and Adobe join forces to launch digital marketing platform for enterprises”

Close