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4 Unified Communication trends that will have biggest impact in 2015: Ovum

Unified
Communication will continue to remain diverse in 2015, expects Ovum’s 2015
Trends-To-Watch
report on Unified Communications (UC). The
market for UC solutions and services is undergoing a transformation. Large
enterprises and SMEs are turning to new ways of purchasing, deploying, and
managing business communications technology and cloud-based communications
services are among the root causes of this transformation. Ovum has identified

Unified
Communication will continue to remain diverse in 2015, expects Ovum’s 2015
Trends-To-Watch
report on Unified Communications (UC). The
market for UC solutions and services is undergoing a transformation. Large
enterprises and SMEs are turning to new ways of purchasing, deploying, and
managing business communications technology and cloud-based communications
services are among the root causes of this transformation. Ovum has identified
the four overarching trends in the UC market that will have the biggest impact
on businesses in 2015.

UC Trends-to-Watch in 2015:

  • The
    market for UC solutions is, and will remain, diverse, despite consolidation:
     There is consolidation around a few top
    vendors that enterprises will nearly always consider when expanding or
    replacing their existing business communications solutions. At the same time,
    the market is large and diverse, and there will be plenty of opportunities for
    second- and third-tier players not only to exist but to thrive.
  • Hosted
    UC services are becoming mainstream, particularly among large enterprises:
      Enterprises are no longer simply
    curious about cloud-based UC services, but are ready to invest in them. In
    large enterprises, hosted UC services often sit alongside premise-based
    solutions, either for a set transitional period or for the long term. This will
    create more market opportunity for hosted communications services, but will
    potentially complicate deployment and management.
  • Videoconferencing
    is becoming ubiquitous:
     A
    wide range of video-capable UC clients, web-conferencing platforms, and
    consumer applications are now used in the workplace. End users are more
    familiar with videoconferencing software than ever before, and are demanding
    access to it. However, the sheer number of systems, applications, and services
    that facilitate corporate videoconferencing is making interoperability a
    significant challenge.
  • Hosted
    videoconferencing is undergoing a transformation as providers introduce new
    services and revamp existing ones:
     Operators are revamping the hosted services that they have
    long sold to enterprises, while also introducing a new set of video services
    through partnerships, acquisitions, and internal development. Meanwhile new
    providers are trying to establish themselves through differentiated services
    and videoconferencing offerings that are more tightly integrated with other types
    of communications solutions in use within the enterprise.

Brian Riggs, principal analyst of enterprise
services at Ovum, says: “Enterprises considering UC solutions in 2015 will encounter a
market undergoing considerable change. Video will become ubiquitous as
consumerization, WebRTC, and other factors make videoconferencing available
from any application and any device. Meanwhile UC services will become better
enabled to support complex hybrid cloud deployment models.”

 

 

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